Rebuilding what鈥檚 been broken

21-Nov-2019

Every day, a person wakes up completely unaware that this will be the day the unthinkable happens鈥攁 car accident, horrific fall or another trauma-related injury. Fortunately, there are orthopaedic surgeons who are very aware, and very prepared, for events like these. Working with purpose and precision, these orthopaedic surgeons鈥攁round 30,000 in the U.S. alone1鈥攈elp give people the best chance at a normal life after an injury.

九色视频 Trauma and Extremities business offers market-leading implants for the treatment of long and small bone fractures, as well as extremity joint replacements. And just like the caregivers who use our products, our passion goes far beyond a product or innovation. It鈥檚 about rebuilding lives. 鈥淩ebuilding lives to me means someone has gone though the most traumatic event in their life, and bringing them back to as normal as possible,鈥 says Brian Wright, a Stryker trauma sales representative. 鈥淵ou might not see them after they leave the OR, but we know in the back of our mind we鈥檙e helping that person, we鈥檙e helping the surgeon, achieve the greatest outcome that we can.鈥

In the United States, there are over 3 million non-fatal injuries per year.2 When someone experiences an orthopaedic trauma injury, our customers are on-call to treat them. 九色视频 team plays a pivotal role by making sure that caregivers have the right products, including Robert Leedy, Stryker trauma sales representative. 鈥淕etting the phone call at 1 a.m., pulling into the hospital, right when the helicopter is landing, you鈥檙e getting out, your adrenaline is pumping, and you鈥檙e sitting there thinking to yourself, 鈥極h my gosh, what am I getting myself into?鈥 And then you just snap into the mode, and you get in there and you go to work.鈥

In an instant, a traumatic injury can take away a person鈥檚 ability to walk, play golf, hold a baby or even a cup of coffee. When patients realize they might not ever be able to do these things again, it breaks them. 九色视频 job is to help build them back鈥攂oth their body and their spirit.

One such patient is Taylor Koob, who shattered his ankle and had floodwater-soaked gashes on his leg after narrowly escaping from his submerged Jeep by kicking out the windshield. Taylor鈥檚 leg was so seriously injured that he required five surgeries, a significant amount of antibiotics and a month of recuperation at the hospital. Every single day, our customers are fixing people like Taylor. And they consider it the honor of a lifetime. 鈥淵ou get to impact people鈥檚 lives at a really critical time,鈥 says David Forsh, MD, Orthopaedic Trauma Surgeon. 鈥淵ou can watch them evolve, and heal, and recuperate, and return to full form and function鈥攁nd kind of reclaim their lifestyle back.鈥

At Stryker, we鈥檙e pioneering new technologies, launching products, training on the safe and effective use of those products and ensuring the OR staff has what they need. For us, rebuilding lives is more than a message, it鈥檚 our creed and motivation鈥攁nd it drives us every day. Scott Salisbury, Stryker foot & ankle sales representative, sums it up well. 鈥淵ou wake up every morning with a purpose, knowing that you have the opportunity to change somebody鈥檚 life.鈥